The Founding 50

50 local communication gyms. One in your community?

Every city has places to strengthen the body. The Founding 50 are building local markets where people strengthen how they speak, listen, connect and lead—through social/connection clubs and business/speaking clubs, with room to add new programs over time.

8hosts in the opening cohort
50founding markets in the network mission
60days to host preview
90days to founding season

The larger invitation

Build the place people have needed without knowing how to name it.

Communication shapes relationships, leadership, opportunity and belonging. Yet most people are expected to perform every day without anywhere to train. SpeakNess Hosts change that locally.

Communication is the sport of life

Every conversation is a repetition. Every relationship requires teamwork. Every meaningful moment asks us to perform.

Human capability matters more in an AI-shaped world

Technology can suggest the words. People still have to read the room, earn trust and embody the message.

The person who creates the room becomes a leader

Hosts build community impact, recurring local revenue and a trusted position at the center of relationships.

A market grows through local leadership

SpeakNess provides the system. Founding Hosts create the culture and partnerships, begin with one strong room and expand across their community.

You bring local leadership

SpeakNess brings the complete system.

No host should need to become a curriculum designer, copywriter, advertiser and event producer before leading a meaningful room.

01

Launch

90-day roadmap, founding-member campaign, preview event and outreach scripts.

02

Facilitate

Training, class anatomy, coaching language, practice and live support.

03

Program

12-week season, complete class plans, Host Kits, slides and member tools.

04

Grow

Retention, referrals, partnerships, workshops, teams and Catalyst pathways.

Choose the first room for your community

One communication gym.
Two ways to lead it.

As a local SpeakNess host, you choose the club format that fits the people you can bring together. Both are recurring, facilitated groups with actual communication practice, peer connection and a path to visible progress. You can begin with one and add the other as your market grows.

Illustrative Connect club concept showing adults sharing guided conversations
01 · SOCIAL / CONNECTION CLUB · SPEAKNESS CONNECT

Social fitness.
Real connection. A place to belong.

A social wellness club for adults who want stronger human connection, more ease in conversations and a regular place to be seen, heard and involved. Train the communication skills that help relationships grow.

The setup
Start with a welcoming local group. Run two guided 60–90 minute gatherings each month, with partner reps, conversation prompts, story exchanges, feedback and optional social nights.
What a meeting looks like
Welcome and connection → one practical communication skill → paired or small-group reps → useful feedback and a second try → a real-life connection challenge.
What members gain
New local relationships; stronger listening, social confidence and storytelling; more comfort joining and contributing to a room.
What you build
A recurring community people want to return to, a trusted local identity and natural pathways to events, workshops and deeper coaching.
Nick Lambe speaking on stage with a microphone
Nick Lambe · SpeakNess founder
02 · BUSINESS / SPEAKING CLUB · SPEAKNESS PRO

Public speaking. Business.
Train the moments that move people.

For owners, experts and professionals who need to explain their value, lead meetings, pitch ideas, speak publicly and build trusted business relationships.

The setup
Bring together a focused peer group of roughly 6–12 local professionals, ideally from complementary businesses. Meet twice monthly for 60–90 minutes, with a business communication challenge and commitments between meetings.
What a meeting looks like
Business win and current challenge → one skill or scenario → practice a pitch, story, meeting or difficult conversation → peer input and host coaching → second rep and a real-world action.
What members gain
Clearer positioning and presentations; better conversations with prospects, partners and teams; a network that sees and understands their work.
What you build
A recurring professional room, strong local relationships, visibility as its facilitator and pathways into company gyms, workshops and stages.
Start with the room you can lead well.Your founding host package supports either format and the expansion of your local club.

A repeatable operating rhythm

From the first invitation to a club people return to.

01

Choose your people

Select the social/connection or business/speaking format, your city and the first members you want in the room.

02

Secure the room

Use a coworking space, gym, studio, community venue or partner location. Set two gathering dates a month.

03

Run a preview

Invite local people with SpeakNess campaigns and scripts. Let them experience real reps and the club culture.

04

Enroll and lead

Welcome founding members, establish communication goals, facilitate the ready-to-run sessions and follow up.

05

Grow the local gym

Add another group, Rep Room, social events, workshops, a stage or a workplace program when your market is ready.

The Host Hub · Your local Market Hub

A system to run the market.
Support to lead the room.

You bring the venue, relationships, invitations, facilitation and member care. SpeakNess brings the brand, training, programming, launch infrastructure and ongoing HQ support.

01

Launch Center

Your 60-day preview and 90-day season roadmap, venue plan, founding-member campaign and readiness gates.

02

Run Club

Connect, Pro, Rep Room and Open Gym plans, class scripts, coaching cues and monthly Host Kits.

03

Members

Welcome sequence, Communication Fitness Profiles, attendance, real-life wins, retention and referrals.

04

Growth

Local club site templates, branded marketing assets, local partners, preview events, invitations, campaigns and follow-up scripts.

05

@ Work

HR and L&D outreach, company discovery, team packages and recurring workplace workouts.

06

Stage & Events

Catalyst Nights, community stages, workshops and the path into Catalyst Stage and WellSpoken.

07

Money & Metrics

Membership mix, revenue, local costs, attendance, retention and next growth decisions.

08

Coach Development

Facilitator practice, feedback, continued development and future local coaching capacity.

09

HQ Support

Implementation calls, the host community, an annual host retreat, new programming and help with local decisions.

Opening cohort of eight

A protected founding opportunity.

Small enough for direct founder involvement. Structured to move from agreement into action immediately.

Book a Discovery CallBecome a Club Host